Basement.org just posted Mass Media, Mass Murder And The Narcissistic Web; and it’s interesting on a few different levels. The irony of it all is that you’re reading about all this on a blog I’ve had for 6 years, and I’ve never deluded myself into thinking it wasn’t completely and utterly narcissistic. In fact, a few years ago I decided to completely cease talking about myself on the blog in an attempt to combat this. It didn’t last long.
Last Friday I went to see Thomas de Zengotita talk about his book, Mediated: How the Media Shapes Your World and the Way You Live in It, and he spoke specifically about the Virginia Tech shootings and the media’s running of the photos of Seung-Hui, and how that quickly turned into a mediated response by anyone experiencing the event through channels that were not necessarily their own reality. Method acting (more on this in the interview linked below and his book).
He touched on a lot of the same subjects mentioned in the lastpsychiatrist.com’s post, Time’s Person of the Year Is Someone Who Doesn’t Actually Matter, which is particularly poignant. De Zengotita also feels that self-flattery is behind the Social Web (Narcissistic Web) and also behind the Virtual Revolution that is fueling it (think Marx and the proletariat).
Self-flattery is only part of it, though — de Zengotita thinks flattery is less relevant than the simple basic human need to be addressed. And this is ubiquitous, think about how you feel when you get a voicemail, e-mail, link to your blog, snail mail addressed to you, a nod in the hallway.
I haven’t read de Zengotita’s book yet, but I’m still thinking about everything he said and the content is painfully stimulating. Salon has a great interview with him from a couple years back.
It’s important to note that de Zengotita (and if you read the interview, you’ll know this) isn’t condemning mass media as “all bad,” but also provides fodder for prescribing a solution to the parts of it that are. A few more points from the talk:
- Just a few decades ago, the innumerable life options didn’t exist for over-developed (de Zengotita’s term) countries — Your grandfather never said, “I’m a cat guy.” Never had the option to be your grandmother instead. This adds to the “mediation” of life.
- We create our own identities through materials but also through media, whereas previously, people just existed without that type of consciousness. Being vegetarian is an expression of self, not a health concern.
- Practically all marketing these days capitalizes off creation of self and utilizes “you” in its ads. News, too.
- His story (here it is — in language; “simulacra” in reality) about where he was during the JFK assassination, is terrible and discomforting (psychically) and fascinating. I think it’s in the book.
One last note on “right,” as mentioned in thelastpsych’s post. I’m not sure how this is all connected to the virtual self as signified through symbols, avatars and such, but the feeling of entitlement is rampant, and I’m curious: How does this entitlement to physical manifestations of status and celebrity eventually transform itself into freedom from responsibility?