Advertising Age’s Fact Pack
Monday, November 6th, 2006Ad Age just released its 2006 Fact Pack [.pdf] and there’s a ton of interesting statistics on internet usage listed on there:
- myspace was the number 1 search for four weeks in September. Though the time span is small, it seems like this is probably a pretty common thing, because I don’t remember any news spikes about myspace during the time. This is interesting mostly because of the lack of technicality: Why would you “search” for myspace when you know the url — “myspace.com”? This is only reiterated by the #2 search: “myspace.com”.
- An “eye-scan” study was conducted to see where most users look on search pages — It’s not surprising that Google is considered to be the search site with the “most-relevant results.” They’re calling the area where people’s eyes gravitate to “The Golden Triangle.”
- If ever you had any doubt that our society is attracted to the morbid, just check out the top user videos searched for on YouTube. I don’t know why, but this reminds me of seeing the little person dressed up and dancing a Michael Jackson routine in the subway yesterday. Remember when all the media called him “Jacko?” I can’t think of any other reason they would dub him that other than that it rhymes with “whacko.”
There’s lots more interesting information on there, including the top search engine agencies as rated by revenue. This is where the MLS’s that make mad money work, I bet.





