Outside.in
Steven Berlin Johnson, the guy that everyone knows from his spectacular article on Devonthink and his scientific book (none of which I’ve read… yet), just launched a website called Outside.in, which is basically a hyperlocal content aggregator. Most of the syndicated feeds are neighborhood blogs that post a lot and are organized typically by zip code. You can register and look up your zip code to see what everyone’s talking about in your neighborhood — It’s great.
Unless there’s no one talking in your neighborhood. I checked all the zips I’ve lived in, and New York is easily the most trafficked with posts, but the 90066 zip in LA has a lot of posts, too. Nothing in Hermosa Beach or Rohnert Park yet, and the only hits I get for Ballard a couple of posts from Seattlest (nothing from Seattle Metroblog) so far. The potential for growth here is immense, and what with all the time I’ve taken to set up a folder for NYC on Google Reader, it seems like I can have much more accuracy in neighborhood awareness with Outside.in than anything else. Something to keep an eye on.